Indipendentemente dal fatto che sia durante i lavori di costruzione della funivia 3S Eisgratbahn o quando si sceglie il cibo per le elevate esigenze culinarie dei ristoranti: le Stubai Bergbahnen utilizzano aziende locali in molti settori. Uno di questi fornitori regionali è l'impianto di macellazione indolore Mayr Fleisch a Natters, a cui è stato assegnato il sigillo BIO. Da oltre 25 anni l'azienda a gestione familiare è sinonimo della migliore qualità e sostenibilità.
Apprezziamo la collaborazione con la tradizionale azienda locale fin dal primo giorno. A meno di 40 km dal ghiacciaio dello Stubai, Josef Mayr rifornisce attualmente i ristoranti sul ghiacciaio con vari tipi di carne e salsicce, come manzo, maiale, wurstel, salsicce arrosto o alla griglia. Mayr ottiene i suoi prodotti esclusivamente da aziende locali e presta attenzione alla massima qualità. "La richiesta di cibo regionale è aumentata continuamente negli ultimi anni", afferma l'appassionato macellaio, confermando la tendenza verso una maggiore regionalità. “I clienti nel negozio, ma anche della ristorazione, chiedono spesso l'origine. Questo ci porta molti clienti abituali, perché usiamo il 100% di prodotti nazionali. Accorciare i percorsi di trasporto è particolarmente importante per noi. Più della metà della carne da lavorare proviene direttamente da allevatori locali. Ci ha sempre contraddistinto un'idea coerente di qualità", afferma Josef Mayr.
L'impianto di macellazione indolore Mayr non ha ricevuto solo il sigillo di approvazione AMA e l'Austria Bio Garantie. Le carni di maiale e di manzo di Josef Mayr soddisfano anche tutti i severi criteri di qualità delle linee guida "sus" e "bos", uno dei pochi sistemi di controllo riconosciuti dell'AMA. I clienti si aspettano la migliore qualità e un prodotto di grande valore garantito. Il trattamento rispettoso e compassionevole degli animali è sempre in primo piano. Per garantire una macellazione senza stress, il macello Mayr Fleisch Metzgerei lavora solo con specialisti appositamente formati.
"Se qualcuno ama e vive la regionalità, quelli siamo sicuramente noi."
– Josef Mayr, proprietario della dita di macellazione indolore Mayr
Manfred Unterkirchner, Gastro-Chef del ghiacciaio dello Stubai, parla in una breve intervista del riconoscimento come "GenussWirte", e rivela quale visione sarà perseguita più intensamente grazie ad esso.
Cosa significa il premio per i ristoranti sul ghiacciaio dello Stubai?
Esso conferma la nostra decisione di intensificare l'utilizzo dei prodotti regionali. Vogliamo supportare i fornitori della valle e sapere da dove provengono le merci. Per questo motivo ci concentriamo sulla qualità e sulla regionalità. I nostri ospiti lo apprezzano.
Autenticità, sostenibilità, regionalità e corrispondenza tra prodotto e origine stanno diventando sempre più importanti. Ecco perché i nostri cuochi innovativi producono circa il 93 percento di tutti i piatti stessi.
Stiamo perseguendo una chiara strategia per la nostra gastronomia e per i nostri ospiti: una valle dello Stubai in cui vale la pena vivere. Ecco perché ci impegniamo a fondo per alimenti sicuri, di alta qualità e convenienti. Il meglio dalla regione per la regione.
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To integrate external social media feeds or content on our website, we use the plug-in solution ‘Flockler’ from the provider Flockler FI. ‘Flockler’ is a social media aggregator tool to curate social media feeds and present social media content that we believe is relevant and inspiring to you.
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The Google Tag Manager service is used on our website.
The Tag Manager is a service that allows us to manage website tags via an interface. This allows us to add code snippets such as tracking codes or conversion pixels to websites without interfering with the source code. The Tag Manager only forwards the data, but neither collects nor stores it. The Tag Manager itself is a cookie-less domain and does not process any personal data, as it is used purely to manage other services in our online offer.
When the Google Tag Manager is started, the browser establishes a connection to Google's servers. These are mainly located in the USA. As a result, Google becomes aware that our website has been accessed via the IP address of a user.
The Tag Manager ensures the resolution of other tags, which in turn may collect data. However, the Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, this remains in place for all tracking tags that are implemented with the Tag Manager.
Integration of video content, collection of statistical data
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We use the YouTube service on our website to embed external videos.
We have activated the extended data protection mode on YouTube. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch a video. However, the transfer of data to YouTube partners is not excluded by the extended data protection mode.
As soon as a YouTube video is started on our website, a connection to the YouTube servers is established. This tells YouTube which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. This can be prevented by logging out of your account.
Furthermore, YouTube may store various cookies on your end device after starting a video or use comparable technologies (e.g. device fingerprinting). YouTube also uses local storage on your device. In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to record video statistics, improve user-friendliness and prevent attempts at fraud.
Web analysis, performance measurement, conversion tracking, collection of statistical data
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We use the functions of the web analysis service Google Analytics on our website to analyse user behaviour and to optimise our website. The reports provided by Google are used to analyse the performance of our website and to measure the success of possible campaigns via our website.
Google Analytics uses cookies that enable us to analyse the use of our website.
Information about the use of the website such as browser type/version, operating system used, the previously visited page, host name of the accessing computer (IP address), time of the server enquiry is generally transmitted to a Google server and stored there. We have concluded a contract with Google for this purpose.
Google will use this information on our behalf to analyse the use of our website, to compile reports on the activities within our website and to provide us with further services associated with the use of our website and the Internet. According to Google, the IP address transmitted by your browser will not be merged with other Google data.
We only use Google Analytics with IP anonymisation activated by default. This means that the IP address of a user is truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. According to Google, the IP address transmitted by a user's browser as part of Google Analytics is not linked to other Google data.
Furthermore, the following is recorded:
This data is essentially processed by Google for its own purposes, such as profiling (without our influence).
The data on the use of our website will be deleted immediately after the end of the retention period set by us. Google Analytics specifies a standard retention period of 2 months for user and event data, with a maximum retention period of 14 months. This retention period also applies to conversion data. The following options are available for all other event data: 2 months, 14 months, 26 months (Google Analytics 360 only), 38 months (Google Analytics 360 only), 50 months (Google Analytics 360 only). We choose the shortest storage period that corresponds to our intended use. You can ask us at any time about the retention period we have currently set.
Data that has reached the end of its retention period is automatically deleted once a month.
Administration of tools and plugins
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Here you can find out exactly where Google data centres are located: https://www.google.com/about/datacenters/locations/
The Google Ads service is used on this website for the purpose of advertising our products and services. Google Ads is Google's in-house online advertising system.
It is important for us to know whether an interested visitor ultimately becomes our customer. Conversion tracking is used to measure this. We also want to be able to address our website visitors again in a targeted manner. We achieve this through so-called remarketing (retargeting).
Google Ads is used for both conversion tracking and remarketing, i.e. we can recognise what has happened after you have clicked on one of our ads. In order for this service to work, cookies are used and visitors are sometimes added to remarketing lists in order to be shown certain advertising campaigns.
This is done by means of a pseudonymous identification number (pID), which is assigned to a user's browser. This pID enables the service to recognise which ads have already been displayed to a user and which have been viewed. The data is used to display adverts across websites by enabling Google to identify the pages visited.
Our aim is to use Google Ads to target our website’s offers to those visitors who are actually interested in what we have to offer. The data from conversion tracking enables us to measure the benefit of individual advertising measures and optimise our website for our visitors. Conversion can be measured through the use of cookies.
The Remarketing service/tag can be used to show you adverts from us on other websites after you have visited our website. This is done by means of cookies stored in your browser, which are used by Google to record and evaluate your usage behaviour when you visit various websites. This allows Google to recognise your previous visit to our website. According to its own statements, Google does not merge the data collected in the context of remarketing with your personal data, which may be stored by Google. In particular, according to Google, pseudonymisation is used for remarketing.
The information generated is transferred by Google to a server in the USA for analysis and stored there. A transfer of data by Google to third parties only takes place on the basis of legal regulations or in the context of order data processing. Under no circumstances will Google link a user's data with other data collected by Google.
Measuring the success of campaigns
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Here you can find out exactly where Google data centres are located: https://www.google.com/about/datacenters/locations/
We use Google Floodlight on our website, a tool from the Google Marketing Platform, to measure and optimise the effectiveness of our digital marketing campaigns. Floodlight enables us to track and analyse certain actions that users take on our website, such as purchases, registrations or filling out forms.
We use the tool in Google Display & Video 360 (DV360) and Google Campaign Manager 360 (CM360), which are components of the Google Marketing Platform.
Google Floodlight uses cookies and similar technologies to collect information about your use of our website. This information includes:
This data is transferred to Google servers and stored there. Google uses this information to compile reports for us and to help us improve our marketing measures.
The data collected by Google Floodlight helps us to evaluate and optimise the performance of our marketing campaigns by enabling us to see which campaigns and ads trigger the desired actions on our website. This allows us to refine our marketing strategies and provide you with more relevant and useful content.
The information generated is transferred by Google to a server in the USA for analysis and stored there. Google may also use this data to improve its own services. However, your data will not be passed on to third parties without your consent, unless this is required by law or necessary to enforce Google's terms of use and legal agreements.
Web analysis, tracking (conversion)
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The meta pixel service of the social network Facebook is used on our website for the analysis, optimisation and economic operation of our online offer.
With the help of meta pixels, Meta is able to determine the visitors to our website as a target group for the display of personalised ads.
Accordingly, we use meta pixels to display the adverts placed by us only to those users (retargeting / remarketing) who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Meta (so-called ‘custom audiences’). With the help of meta pixels, we also want to ensure that our meta ads correspond to the potential interest of users and are not annoying.
Furthermore, we can use meta pixels to track the effectiveness of meta adverts for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a meta advert (so-called ‘conversion’).
Your actions are stored in one or more cookies. These cookies enable Meta to match your user data (such as IP address, user ID) with the data of your Facebook account and can also be used by Meta for its own advertising purposes. This Facebook conversion tracking also allows Facebook and its partners to show you adverts inside and outside Facebook.
The data collected is anonymous and cannot be viewed by us and can only be used in the context of adverts. You can prevent the link to your Facebook account by logging out before taking any action.
To set which types of adverts are displayed to you within Facebook, you can go to the page set up by Meta and follow the instructions on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads
The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.